How crowdsourcing is helping to improve the troublesome last mile of e-commerce delivery

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    BI Intelligence

    This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

    As the steady rise of e-commerce pushes logistics companies and their retail partners to deliver more parcels, faster, speedy delivery is becoming a major competitive advantage.

    And no company has capitalized on this opening like Amazon, which has made a name for itself in fulfillment with its Prime and Prime Now delivery offerings. Now, Amazon’s retail competitors — and their logistics partners — are exploring new models and technologies in a race to meet consumers’ growing demand for faster delivery. Crowdsourced delivery is one model gaining popularity — it leverages local, nonprofessional couriers to get packages to customers’ doors, sometimes in less than an hour.
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