This charity thrift store is quietly giving their stores makeovers to look like...

Discussion in 'News Feeds' started by Ashley Lutz, Apr 2, 2015.

  1. Ashley Lutz

    Ashley Lutz Guest

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    Goodwill is transforming stores into boutiques that resemble Anthropologie and Urban Outfitters.

    The charity is redesigning "a small but growing number of its stores across the country into boutiques — smaller, more intimate shops where the furniture is antique, the clothing is designer, and the space feels more like Urban Outfitters than a warehouse," AdWeek reports.

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    One location in Anaheim, Calif. called "Rare" features curated designer clothing from Burberry and Prada.

    The store is barely recognizable as a Goodwill.

    "You feel like you’re in Anthropologie," the CEO of Goodwill Orange County told AdWeek. "It doesn’t look or feel or smell like a thrift store."

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    The store includes a record player where customers can play their own music.

    Other second-hand stores like Buffalo Exchange and Housing Works have experimented with more upscale merchandising.

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    Urban Outfitters sells a "vintage" collection with secondhand items from brands like Armani, Missoni, and Pendleton.

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